Here is one of Ariel ’s contest promotion. The reusable package itself serves as a premium. Customers are educated as to how to make proper use of the product. Price packs (cents-off deals) – Offers consumers saving off the regular price of the product, directly cuts price on the label, or combination of two products (tooth paste and tooth brush). For example, coupons and codes are not used in the B2B market. Price-packs are also called value-packs. Free-in-mail premiums are unique because the promotion objectives may be quite different. Offering company-manufactured products for free for a specified period like a few days or months, could be one of the finest tools of sales promotion. So basically, these are different tools with purpose of encouraging consumers, dealers as well as the company’s sales force. Similar discounts are often advertised by retailers in local media (called feature advertising) and by manufactures in national print and audio-visual media. Trading stamps are given by the seller to consumers. b. Research has shown that the tendency to use coupons rises under certain conditions: (a) When consumers perceive that there is need to control the budget, (b) Consumers are inclined to experiment with new products or services. i. The focus of advertising to create reason for purchase the focus of promotion is to create an incentive to buy. Dealer Promotions: Middlemen are the vital link in the chain of distribution. Content Guidelines 2. POP displays – (Point of purchase promotion) Right display at right place to attract consumers. Couponing is in effect controlled price reduction. However, the technique proved to be extremely effective in retaining the customers and motivating them to continue using the same brand for an extended period of time. There are no BOGO campaigns either. For example, the regular price of a standard pack of a product is Rs. xvi. The premiums can be used to solve a competitive price advantage or to counter the competitor’s coupon promotion. They can also be more complex, such as interactive displays featuring multi-media presentations and beautifully furnished entertainment areas. A contest requires the participants to perform some task. Competitions or Contests. Consumer level sales promotional tools are: (i) Consumer contests with prizes (ii) Price-off deals (iii) Purchase price refunds (iv) Coupons (v) Samples (vi) Premiums or gifts – (a) With-pack premium (b) Reusable container (c) Free-i… In case of bonus pack offer, an additional quantity of the same product is offered free when the standard pack size of the product is purchased at the regular price. The prizes may be gold or silver jewellery, hefty sums of money, cars, two-wheeler autos, colour televisions, computers, music systems, free air tickets, stay in five star hotels, holiday in health resorts, and anything else depending on the imagination of the marketer. Before publishing your Articles on this site, please read the following pages: 1. They may be distributed door to door, by mail or they may be inserted in packages. Dealers promotion methods are those which encourage dealers and distributors to buy and resell more and more quantity of the product. Displays, Trade Fairs, Melas and Exhibitions in different parts of country. Most of these products are typically used by individuals or households and are generally sold by retails stores. On returning the empty pack, the customer gets Rs. Considerable brand switching is possible if only one proof-of-purchase is to be sent to the marketer. Meaning and Definitions of Sales Promotion: Sales promotion is said to be a key ingredient in the international marketing campaign. Coupons are particularly attractive to consumers who are price sensitive. Cash refund offers or rebates – Are like coupons except that the price reduction occurs after the purchase rather than at the retail outlet. A trade show booth is a trade sales promotion that allows you to create an area to market your product to vendors or consumers at an event location where you can draw people in to network and create relationships. 2. Free Goods – An attractive coffee mug free with a pack of 200 gms. Computer magazines often include a compact disc with each issue. Convention – By this the company gets many benefits like finding new sales leads, contacting customers, introducing new products, meeting new customers, selling more to present customers, and educating customers with publication and audio-visual materials. 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