There are a lot of departments that can exist in an agency,… Understanding the advertising industry begins with a grasp of how the agencies operate. If Brad gets a contract with an agency to write a jingle for a commercial, then Brad would be a(n) ________. For the Truth® campaign, Crispin Porter + Bogusky was the ________ hired by the American Legacy Foundation to plan and implement the advertising effort. Which of the following types of agencies would most likely be able to purchase media at a low cost because they can group several clients' purchases together? Which of the following is NOT a reason an advertising agency might hire an outside supplier? In advertising terms, the Super Bowl is the ________. Which key player makes the final decisions about the target audience and the size of the advertising budget, in addition to approving the advertising plan? The campaign tries to reach teenagers with antismoking messages. Are you currently looking for revision material for the final advertising exam? Which Of The Following Is Not A Type Of Advertising Agency? This money must be in the bank's _____ or at the closest Federal Reserve bank. Which of the following is NOT an advertisement? Check all that apply. A) Only suppliers are able to produce commercials. c. Older workers return to … Tool For Promotion: Advertising is an element of the promotion mix of an organization. & Advertising is usually paid for by the ________. Which of the following is an example of consumer-generated advertising? B) deciding where, when, and how often an advertisement will appear. Thus, competitive factor is given more importance in deciding advertising budget. a. C) The agency may be overloaded. A) Mr. Clean coming to a housewife's rescue. Such desire creation is an effect of advertising + brand building + the fan following over time. Brands invest in banner ads, link ads as well as social ads to get their potential customers to take an action. The department responsible for initially contacting and building a client base is the account management team. Which of the following is NOT an advertising medium? B. Agency theory assumes that the interests of a principal and an agent are not always in alignment. A) Toyota's presence in online social networks. Which of the following is the idea that messages should be directed at particular groups of prospective buyers? The Precision Tool Company teaches all its workers how to repair the machines in the factory. The medium of this ad is ________. The Effie award is given to recognize advertisements that are ________. Answer to: Which of the following is not considered promoter-generated ancillary revenue for a public assembly venue? Which of the following is considered a societal role of advertising? In traditional advertising, the message is conveyed through different kinds of ________ media using mostly ________ messages. You need sales experience to work in account management. Independent organizations that are hired by advertisers to create, produce, and distribute part or all of an advertising effort are known as ________. The test below is designed to help you review all your course work and ensure you don’t fail. A) recruiting new clients through different media outlets. What is meant by the term effective with respect to advertising? Skills required:Business, analytical, problem solving, communication and leadership The marketing director manages the marketing proces… Communication with employees and shareholders about brands and campaigns is usually handled by ________. Which of the following is the responsibility of an advertising agency's media planner? In which of the following marketing communication patterns does word-of-mouth play the most important role? Which "key player" in the advertising world is composed of the channels of communication that carry the message from the advertiser to the audience and from consumers back to companies? In an advertising agency, which of the following is responsible for internal tracking of completion of projects? One Way Communication: Advertising is a one-way communication where brands … b. Which of the following would most likely be created pro bono by an advertising agency? The Truth® campaign is a series of advertisements run by the American Legacy Foundation. A) an online direct-response advertisement for school supplies. Commission b. Which of the following is not a form of product advertising? Which of the following companies is typically among the top advertisers in the United States? A. Which company is an independent auditing group that represents advertisers, agencies, and publishers and verifies statements about newspaper circulation statistics? Artists, writers, songwriters, photographers, directors, producers, and printers are all examples of which type of "key player" in advertising? Understanding the advertising industry begins with a grasp of how the agencies operate. Q. In-house. Using value billing, an advertising agency is paid for its ________. Advertising agencies are mostly not dependent on any organizations. In an advertising agency, which functional area acts as a liaison between the advertiser and the agency. Most managers do not like advertising or the people that work in the field. Advertising that announces facts about products that are available in nearby stores and focuses on stimulating store traffic and creating a distinctive image for a retailer is known as retail or ________ advertising. User-generated content is supplied by ________. In this series I compare and contrast them. ________ refers to all forms of communication about a brand that appear in a variety of media. A) agencies to use consumer-generated content. ________ advertising, which is the most visible type of advertising, focuses on the development of a long-term brand identity or image. From the advertiser's perspective, what is the most important benefit of placing an advertisement during the Super Bowl? Which of the following awards is given to recognize the creativity of an advertisement? Advertising has become a “very complex, sprawling marketplace,” with agencies grouped under large holding companies like Interpublic Group, Publicis Groupe and WPP, Mr. Pattisall said. A) The advertising delivers the results the marketer has specified for the advertising. 1. Advertising is a type of marketing communication used to promote or sell something - like goods, services, or ideas. Summary. An account director is responsible for managing the agency’s relationship with its clients and/or accounts. Which of the following advertising situations would LEAST likely be considered "puffery"? During the ________, corporations were challenged on questions of taste and social responsibility. For an advertisement to be considered effective, what is the first thing it must do? ________ advertising is sent from one business to another. For example, if the close competitors spend 3% of net sales, the company will spend, more or less, the same per cent for advertising. B) deciding where, when, and how often an advertisement will appear. Local governments begin providing free hepatitis vaccinations to any resident who wants one. Advertising begins with the ________, the person or organization that uses advertising to send out a message about its products. C) crafting interesting messages that convey a client's marketing objectives Radio and television are examples of ________ media. Advertising Agency is just like a tailor. Advertising firms are unique businesses that use creativity and business hand in hand. This is an example of ________. C. Which of the following is most likely the objective of this campaign? C) crafting interesting messages that convey a client's marketing objectives Some critics have even claimed that advertising is a major cause of eating disorders for young women because ads targeted to this demographic use unreasonably thin models. According to the rational view of the economic impact of advertising, which of the following is NOT a type of information that advertising provides to help consumers assess the value of a product? The advertisers' desired impact on the target audience is formally stated as a(n) ________, which is the measurable goal or result that the advertising is intended to achieve. Identification When an advertising agency is paid by the media, it can be said to be Commission-based agency Paying in the digital media costing space only when a sale occurs is done under which of the following … A) Only suppliers are able to produce commercials. Which of the following is the responsibility of an advertising agency's media planner? When using which type of advertising agency does an advertiser produce its own advertising? marketing; 0 Answers. B) The agency lacks expertise in that area. The cost of purchasing a 30-second advertising spot during the Super Bowl is typically millions of dollars. The advertising world is dominated by the 'Big Four' agencies: WPP, Omnicom, Publicis Groupe, and Interpublic Group of Companies. Which of the following is not a type of advertising agency? answer choices . The departments work together to accomplish the agency's goals. management Assignment Our assignment shall relate to the following product(s) or service(s): An advertising agency's functions are sequential in nature. Which of the following is NOT part of the modern definition of advertising? 11) Call to action. The advertising agency gets a 15 percent commission on local rate but not on national rates. Public events. a. account management b. creative services c. product research and development services d. media services e. research service. Direct marketing. The advertising budget is fixed on the basis of advertising strategy adopted by the competitors. Which of the following is not a type of advertising agency? 60) A _____ is a form of compensation that involves the agency billing the client each month based on the projected amount of work and the hourly rate charged for that work. Which of the following is not a task of retail advertising? Barnum is known for which of the following? asked Jul 23 in Business by acesad. An advertising ________ is a set of related ads that are variations on a theme. In a new trend in agency compensation called ________, agencies are paid a percentage of their client's sales or a percentage of the client's marketing budget. Which of the following is NOT an investment in human capital? Which major type of advertising is used to communicate a message on behalf of some good cause, such as stopping drug abuse, and is usually created by advertising professionals free of charge with the necessary time and space often donated by the media? The audience Before you write any content, craft an offer or even think about your marketing funnel, you first need to decide exactly who you're marketing to. Agency costs are further subdivided into direct and indirect agency costs. Kindles, iPhones, and iPads are all examples of ________. Give it a try and. a. A) integrated with other marketing efforts. Full-service ad agencies are made up of a team of experts, and they’re a one-stop shop of services: Which of the following departments in an advertising agency fulfills the three functions of research, planning, and buying? 0 votes. Advertising firms are unique businesses that use creativity and business hand in hand. Advertising regulations have been in place in the United States since the ________. When you hire an ad agency, you're tapping into the expertise of copywriters, designers and creative directors, all of whom need to … 16. A) conducting one of the first full ad campaigns. Once referred to as the "suits," because they always dressed in more formal clothing than other departments, account services brings together the client and the creative department. (Points : 1) a TV commercial an in-home mailer a … The department responsible for initially contacting and building a client base is the account management team. (Points : 1) baseball stadium library concert venue hockey game 3. | A ________ is a form of compensation that involves the agency billing the client each month based on the projected amount of work and the hourly rate charged for that work. Ads that promote short filling, which is the use of less packaging. An ad for Maybelline age-minimizing makeup in Ladies' Home Journal magazine featured actress Melina Kanakaredes and offered readers a $1-off coupon to try the new makeup. Study 93 Advertising Final :'''''( flashcards from Izy B. on StudyBlue. c. Most managers do not trust the advice given by advertisers—they always want to spend more. Which basic role of advertising was most likely the focus of the campaign for this new product? When creating an advertisement or complete campaign, it is typically more efficient for an advertiser to use an outside agency rather than an in-house agency for all of the following reasons EXCEPT which one? d. Many managers do not know how to really do advertising correctly and tend to drop it when communication problems occur. During the Early Age of Agencies, Baker's Chocolate and Ivory Soap were two of the first products to use ________. Expert Answer . D) The agency may want a fresh perspective. You need sales experience to work in account management. Which of the following product categories is typically among the top ten advertisers in the U.S.? Which of the following departments has the primary responsibility for managing the advertising process? Hiring an advertising agency is an expense that some businesses cannot afford, especially during tough economic times. Those two sides break down further, into departments. Some critics claim that advertising has a strong impact on how young women view themselves, often resulting in negative self-images. Characteristics Of Advertising. The "Blue Books" published by the J. Walter Thompson agency published ________. By … In the evolution of advertising, which of the following came before the Early Age of Agencies? Which of the following is NOT considered a major type of advertising? Because there are so many steps to creating an advertisement, and given the varied types of jobs in the industry as a whole, there are many advertising job titles and descriptions. Which of the following positions in an advertising agency is most closely involved with creative development? Your local newspaper is an example of ________. Brand advertising is also known as ________ advertising. The advertising industry is made of companies that advertise, agencies that create the advertisements, media that carries the ads, and a host of people like copy editors, visualizers, brand managers, researchers, creative heads and designers who take it the last mile to the customer or receiver. D. Promotion Agencies. In-House Agency: Even though most companies use full service advertising agencies, an organisation may decide to establish its own operation for all services of an advertising agency within its own st. (Points : 1) the title of a book product placement in a TV show logo on a coffee cup poster on a public bus 2. A full-service advertising agency offers a comprehensive range of services that address both the traditional and digital marketing aspects of a business. Reserve _____ is a regulation requiring commercial banks to keep a certain _____ of the money customers deposit on reserve each night. Contract Between an Advertising Agency and Advertiser (Commission) Date: [Client] [Address] Gentlemen: You have retained us and we hereby agree to serve as your advertising agency in accordance with and subject to the following terms and conditions: 1. Corporate expenditures that benefit the management team at the expense of shareholders 2. A) recruiting new clients through different media outlets. 61) Which of the following compensation systems is most commonly used by public relations agencies? This is sometimes referred to as the principal-agent problem . Which advertising medium would reach the fewest people? View desktop site. Charities, foundations, associations, hospitals, orchestras, museums, and religious institutions advertise for customers, members, volunteers, and donations and other forms of program participation using which major type of advertising? The promotional tool of publicity is also known as ________. _____ is the least sophisticated budget method Chapter 20 quiz 1. Using traditional models, an ad agency's commission was derived by totaling the ad's outlay for time and space and paying the agency _____ of the total Performance Contracts Advertising agency compensation has shifted from commission contracts to Privacy Brad is a music industry major in college who wants to work in the advertising industry writing and performing jingles for radio commercials. ________ is the practice of coordinating all marketing communication tools so they send a consistent message using the same basic brand strategy. Terms According to TREC's advertising rules, which of the following terms MUST be used in a real estate team name? Which of the following is NOT a financial compensation option for advertising … An expense that arises from monitoring management actions to keep the principal-agent relationship aligned The first type of direct agency costs is illustrated above, where the management team unnecessarily books the most expensive hotel or orders unnecessary hotel upgrades that do not a… Some full-service agencies handle overall marketing strategy planning as well as research, product and package development, and sales promotion. (p. 395-396) Which of the following statements about advertising agencies is FALSE?A. A creative ________ is typically a small ad agency that concentrates entirely on preparing the creative execution of the idea or the creative product. 2. Fee c. Production d. Combination 10. One of the most common objectives of digital advertising and digital marketing is to get a call to action. In an advertising agency, the traffic department and print production are part of ________. c) Only if the agent informed the seller and they executed the blanket unilateral offer of subagency addendum at the time the listing was taken, this is known as dual blanket agency. E) Suppliers provide … In an advertising agency, who is usually responsible for gathering available intelligence on the market and consumers and for acting as the voice of the consumer? asked May 19, 2016 in Business by GlamPunk. Despite the cost, commercials for products such as Coca-Cola, Doritos, and Bud Light run during the Super Bowl every year. E. All of the above are types of advertising agencies. d) It does not allow dual agency ,only designated single agency. Paid Form: Advertising requires the advertiser (also called sponsor) to pay to create an advertising message, to buy advertising media slot, and to monitor advertising efforts. 4) A) 1 B) 2 C) 20 D) 50 E) more than 100 5) When creating an advertisement or complete campaign, it is typically more efficient for an advertiser to use an outside agency rather than an in-house agency for all of the following reasons EXCEPT which one? When an advertiser hires an advertising agency, the advertiser becomes the agency's ________. They start by acquiring clients and end with a finished product, such as the creation and placement of a magazine ad. .. An advertising agency's functions are sequential in nature. The marketing world is currently knocking on the door and the key is passing your exam finals. Test bank Questions and Answers of Chapter 5: The Advertising Agency, Media Services, and Other Services 1. A decentralized approach to organizing for international advertising should be adopted when a company can use standardized advertising. 5) A) Agencies have workforce talent. Until the 1990s, the main form of compensation for an advertising agency had been a ________. A) compensation B) reorganization C) ignoring integrated communication D) client loyalty E) media fragmentation. Which of the following is NOT an issue facing advertising agencies today? Definition. Which of the following is one of the basic functions of advertising? Account directors take responsibility for delivering creative work that meets the client’s needs; addresses any problems that may arise; and are expected to develop-long term relationships with longstanding clients, with a view to maintaining a high retention rate. C. Direct Marketing Agencies. The cost of purchasing a 30-second advertising spot during the Super Bowl is very high, typically millions of dollars. When Procter & Gamble developed the Mr. Clean Magic Eraser, the company needed to explain how the product cleans grime from walls without removing paint. Which of the following is NOT a type of green advertising appeal? There are a lot of departments that can exist in an agency,… How many times did the "1984" commercial for Apple's Macintosh computer run? A) Outside agencies typically have fewer restrictions on getting ideas approved. Marketers who have the objective of creating ________ are focused on getting people to talk about their brand. They start by acquiring clients and end with a finished product, such as the creation and placement of a magazine ad. Signs and posters are examples of ________ media. a. Mini-Case Question: Another major concern of P&G and other advertisers is the fact that consumers are increasingly avoiding commercials, either by zapping them or using technology, such as digital video recorders, to avoid them completely. 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